Playing the strong sound of the Hengyuan brand, helping the new and old kinetic energy conversion

Issuing time:2018-05-17 09:29

The city's corporate quality brand promotion symposium was held in Dongying Hotel on the morning of May 16. The deputy secretary of the municipal party committee and mayor Zhao Haozhi attended the meeting and presented the award to the 4th Dongying Mayor Quality Award winners. At the meeting, Xu Jianren, director of the Municipal Quality Supervision Bureau, read the list of winners. Yan Zhifu, chairman of Shandong Hengyuan Copper Co., Ltd., won the fourth Dongying Mayor Quality Award.


"Golden Cup Silver Cup is not as good as the people's reputation." The brand is the common pursuit of producers and consumers, and it is the direction of upgrading the supply side and the demand side, and is an important embodiment of the comprehensive competitiveness of enterprises and even the country. Quality is the life of an enterprise and the foundation for its sustainable and healthy development. Chairman Yan Zhifu believes that to do business is to be a brand, and to do brand depends on quality, including product quality, service quality and other aspects. He unswervingly implemented the strategy of “Quality Strong Enterprise” and “Brand Winning” and embarked on a road of quality and efficiency development.


1. Based on the quality management system, build a long-term operation mechanism for quality control and control

 Hengyuan Copper strongly promoted the construction of enterprise quality standardization management system. It was the first to implement and passed the ISO 9001:2008 international quality system, ISO 14001:2004 environmental management system, OHSAS 18001:2007 occupational health and safety management system certification. As well as international certifications such as NSF, JIS, UPC, CE, etc., it has laid a solid foundation for enterprises to go global and expand the international market. The company introduced advanced testing equipment such as high-speed intelligent flaw detector, spectrometer and hydraulic universal material testing machine from DB Company of Germany, using modern quality management methods and strict quality control system, and implementing “quality management and full quality” in the company. The quality management model of “control and quality target” ensures the stability and reliability of product quality and stands firm in the fierce market competition.

Second, with total quality management as the core, continue to improve product quality

 The company continues to carry out scientific and rigorous quality management work, which has made great progress in the development of the enterprise, and at the same time brought great economic benefits to the enterprise. Continuous improvement and improvement of quality management level ensured effective control from procurement, production, inspection, warehousing and logistics. The company has taken various effective measures to prevent potential quality hazards and problems, effectively reducing the production of non-conforming products, making the product qualification rate and comprehensive yield rate increase steadily, reducing the losses caused by defective quality products, and further improving the overall enterprise. The economic benefits have also been highly recognized and affirmed by the company's customers.

Third, with technological innovation as a means to continuously promote product upgrades

 The company has set up a scientific and technological research and development center and the Yellow River Delta Nonferrous Metal Research Institute of Shandong Province to develop new products and processes through industry, university and research, and promote new technologies and new achievements. The company's railway electrification special-shaped copper alloy wire products and precision copper tube products were rated as Shandong Province Industry-University Research Exhibition Innovation Award Products; "Seawater Desalination White Copper Tube Short-Flow Production Process and Industrialization" Achievements "Shandong Province Technology Market Technology" Jinqiao Award"; the company's precision internal thread copper pipe project adopts the international advanced continuous casting and rolling production process, adopts online annealing new energy-saving and environmental protection equipment in the heat treatment process, energy saving and consumption reduction of more than 30%, product added value increased by nearly 80%; The multi-width copper square pipe fixed length cutting device jointly developed by the equipment department and the quality technology department won the China Refrigeration Polar Bear Award for Technological Innovation Award; the copper wire production device independently developed by the copper bar workshop is simple and feasible, easy to operate, and can be used annually for the company. It saves a lot of production and operation costs; the copper tube workshop independently develops and improves the annealing furnace production process, which has achieved remarkable results for the enterprise energy saving and consumption reduction, reaching the industry leading level...... Chairman Yan Zhifu participated in and organized 103 applications for inventions and utility models, participated in the organization and formulated 23 national or industry standards, and was awarded the “Technical Standards Excellence Award” by the National Nonferrous Metals Standardization Technical Committee. The company registered 26 trademarks and 61 trademarks in Madrid, further enhancing the core competitiveness of the company.

After nearly 8 years of development and construction, Hengyuan Copper has become a key copper processing enterprise integrating scientific research, production and processing, import and export trade. The company has been selected as one of the top 500 Chinese manufacturing enterprises for two consecutive years. It has been selected as one of the top 500 private enterprises in China and the top 100 private enterprises in Shandong for three consecutive years. It is the vice chairman unit of China Nonferrous Metals Processing Industry Association. The company has been awarded national high-tech enterprises, China's well-known trademarks, national refrigeration accessories Ming brand enterprises, Shandong famous trademarks, Shandong industrial outstanding contribution awards, Shandong consumer satisfaction units, Shandong province postdoctoral innovation practice base, provincial enterprise technology Center and provincial new and old kinetic energy conversion industry public training base.
The cornerstone of quality, reputation, the foundation of the brand, and the life of the enterprise are the eternal themes of corporate management. With this opportunity, Hengyuan Copper will continue to adhere to the business philosophy of “survive by quality, benefit by management, and develop by innovation”, continue to strengthen scientific and technological innovation, and continue to implement high-quality and brand-winning strategies to further enhance development. Quality and efficiency, speeding up the conversion of old and new kinetic energy, fully fulfilling corporate social responsibility, building excellent brands with high-quality products and excellent services, and making new and greater contributions to promoting the economic and social development of the city.